You all are familiar with RSS feeds, and you know it’s importance in the current web world.
It has a structure like
http://www.yourdomain.com/
http://www.url.com
But yahoo introduced new rss which includes media content and its details including video, audio, medium, bitrate, channel, duration, frame, adult, rating, keywords, category, thumbnails, url , width, height, credit , role etc
Its format sample is:
<media:content duration="180" medium="video" isDefault="true"><media:title>Art of Survivalmedia:title> <media:description>Very interesting funny videomedia:description> <media:player url="http://www.amvizone.com/e/121980757950516" /> <media:thumbnail url="http://dolphinthumb.s3.amazonaws.com/121980757950516.jpg"height="240" width="320"/> media:content>
We can insert this tag inside the item tag.
Using media rss you can insert embedded videos , audios, images inside an rss feed.
In normal rss we usedRSS enclosure for inserting media content. But it has a lot of limitations.It is not sufficient for these much of informations.
<enclosure url="http://example.com/media.mp3"
length="123456789" type="audio/mpeg" />
For more about media rss visit: http://search.yahoo.com/mrss
I implemented this media rss in http://amvizone.com/feed